REVEAL Media Guide - Kansas City Advertising, Market Research, Marketing, Profile, Demographics


Survey Questions
1. Shopped Online Past 1-3 Months: 34%

2. Spent more than $50 on a single dinner in the last two weeks: 46%

3. Gone out for drinks with friends in the last month: 72%

4. Viewed Restaurants, Hotels, Nightclubs or Entertainment Online Past 1-3 Months: 87%

5. Would do business with a business listed on our site over one that wasn't: 98%

*Demographics are taken from random surveys and visitor polls. Website visitors are tracked with LiveStat tracking software.




Market Research Overview
We conducted two surveys of 10,000 people each located in the Kansas City area. The purpose of the survey was to find the percentage of people who would benefit from products or services our clients had to offer. This survey has also given us direction for creating unique content, which caters to our readers. Surveys will be conducted on a regular basis.

FASHION
·  39% spend $100-$249 per month on fashion
·  46% spend more than $250 per month on fashion
·  83% have searched the Internet for the latest fashion trends
·  37% have made a clothing purchase online
SOCIAL
·  43% dine out 5-10 times per month
·  52% pay more than $20 for their portion of the meal including drinks
·  88% enjoy going out on the town regularly (2-3 times per week)
·  80% spend more than $100 per month on alcohol and/or tobacco related products
PERSONAL HEALTH & APPEARANCE
·  37% work out on a regular basis (1-2 times per week)
·  27% have a paid gym membership
·  96% said it was important to be found attractive by his/her partner
·  73% of men surveyed spend greater than $50 per month on personal grooming products
·  89% of women surveyed spend $50 or more per month on beauty products
TRAVEL
·  78% have traveled greater than 100 miles from home for a business trip
·  57% try to vacation at least once a year
·  97% will view the Internet for hotel/resort ideas and deals
·  74% said they felt more comfortable staying in a hotel/resort if they saw pictures or read a recommendation first
INTERNET USAGE
·  94% have used the Internet to look up entertainment ideas, look at a favorite website or to look at the latest fashion trends in the past
·  83% have used the Internet to look up entertainment ideas, look at a favorite website or to look at the latest fashion trends in the past month
·  86% said they would view a website regularly if it provided up to date information on local dining and drink specials
·  88% said they would view a website regularly if it provided up to date information on entertainment ideas
·  72% said they would frequent a website which provided business profiles



Profile of our Customers
A typcial REVEAL customer is somebody who attends our parties, events and/or social gatherings or who regularly visits our website for dining, nightlife or entertainment purposes.


Typical Reader
  • age 24-34
  • with at least some form of college education
  • 80% white, 15% African American, 5% Other
  • average annual household income between $36,000-$76,000
  • average dollars spent out at a bar or party: $45
  • goes out an average of 2-3 times per week
  • eats dinner out an average of 2 times per week
  • attitude described as social and outgoing with a work hard, play hard mentality
  • takes pride in appearance and likes to dress nice
  • large majority belong to a gym or engage in sports and recreation of some kind

Visitor Demographics
Sex
Men 42%
Women 58%

Marital Status
Married 33%
Single 67%

Age Range
21-23 9%
24-29 41%
30-40 36%
41 + 14%
 
Household Income
$80,000+ 11%
$60,000 - $80,000 35%
$59,999 - $30,000 45%
Under $29,999 10%
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